Devo Goes Corporate

We're all Devo now.

Devolution is real.

Anyone who’s had to endure a focus group (on either side of the two-way mirror) will appreciate how Devo is both spoofing and using corporate marketing tactics to promote their new album and tour.

Mmm... blue! Tastes like... Devo.

“Something For Everybody” is the band’s first album of new material in 20 years. But it’s not the first time the band members have gone “corporate.”

Over the past couple decades, Devo stealthily infiltrated the corporate system under the moniker of Mutato Muzika. Original band members Mark Mothersbaugh, Bob Mothersbaugh and Gerald Casale have kept busy composing music for cartoons, films, video games and commercials. Devo tracks have also been featured in the popular Rock Band video games.

Shifting Synergies, Leveraging Paradigms

Now that devolution has come to pass, the band decided the world was ready for the next phase of Devo. But first they tested the market by appearing at the technology conference SXSW in March for a panel entitled “Devo, The Internet & You”. Church of the Customer blogger Jackie Huba praised the Devo session as the highlight of the event. She explained how the band unveiled their strategy for “playing ball” with the corporate world:

“DEVO, Inc. plans to use ‘corporate’ marketing strategies to promote itself, including focus groups, hiring an ad agency, crowdsourcing, Twitter, YouTube and even Chatroulette.”

Check out the Mutato Muzika demo reel.

Then exercise your freedom of choice by picking up “Something for Everybody” on June 15.

Later is now!

5/17/10 UPDATE:

A new communique from DEVO Inc:

Friends,

Please join me, our research consultant and representatives from DEVO, our musical division, for a very important live streaming announcement to take place tomorrow, Tuesday, May 18, 2010, as we reveal the results of the DEVO Song Study. Your attendance is essential in our endeavor to make your consumer experience more enjoyable and satisfying as we go forward. An assembly of journalists, historians and various concerned citizens will be on hand at a non-disclosed corporate meeting center outside of Akron, Ohio to document this special DEVO Inc. moment as it is transmitted throughout the world. Please do your duty and tune in to the address below at the following times:

The Press Conference can be seen live at  at 12pm PST.

6/2/10 UPDATE:

“Something For Everybody” is now available for pre-order. The new tour kicks off this Saturday, June 5, at my local backyard venue of Verizon Wireless Amphitheater in Irvine, CA. (I still like to refer to it as Irvine Meadows.)

Human Billboards

DEVO’s latest communique includes “Chosen Mutations”—tattoos from DEVOtees, including a link to a site with lots more: Devo-Obsesso. Talk about “brand evangelists”!

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7 responses to “Devo Goes Corporate

  1. I am super-excited to see how Devo plan to use Chatroulette as a marketing tool. CR has become my dirty little secret addiction; I regularly plough through the sea of over-enthusiastic-self-impressed flashers (read as d**k) to find the Obama impersonators, the guys in the stupid masks and now and again, just a nice, random stranger to have a bit of a chat with.

    I imagine it‘s the same sort of buzz the guys at NASA feel (or would feel) when they succeed in communicating with alien life.

    • Thanks for commenting, Tammy! I had never heard of Chatroulette until I saw that Devo was using it. I did see the Obama impersonator video, that was pretty funny. I haven’t yet dared to make contact with the aliens myself, though. But wouldn’t that be cool to bump into Devo on Chatroulette? Their song study press conference was also fun. Cheers!

  2. You haven’t tried it?! I demand you go try it right this second! Just for that very simple, very innocent high of connecting with a completely random stranger from anywhere in the world!

  3. Pingback: When Advertising Becomes Propaganda « Love Hate Advertising

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