Devolution is real.
Anyone who’s had to endure a focus group (on either side of the two-way mirror) will appreciate how Devo is both spoofing and using corporate marketing tactics to promote their new album and tour.
“Something For Everybody” is the band’s first album of new material in 20 years. But it’s not the first time the band members have gone “corporate.”
Over the past couple decades, Devo stealthily infiltrated the corporate system under the moniker of Mutato Muzika. Original band members Mark Mothersbaugh, Bob Mothersbaugh and Gerald Casale have kept busy composing music for cartoons, films, video games and commercials. Devo tracks have also been featured in the popular Rock Band video games.
Shifting Synergies, Leveraging Paradigms
Now that devolution has come to pass, the band decided the world was ready for the next phase of Devo. But first they tested the market by appearing at the technology conference SXSW in March for a panel entitled “Devo, The Internet & You”. Church of the Customer blogger Jackie Huba praised the Devo session as the highlight of the event. She explained how the band unveiled their strategy for “playing ball” with the corporate world:
Later is now!
A new communique from DEVO Inc:
Please join me, our research consultant and representatives from DEVO, our musical division, for a very important live streaming announcement to take place tomorrow, Tuesday, May 18, 2010, as we reveal the results of the DEVO Song Study. Your attendance is essential in our endeavor to make your consumer experience more enjoyable and satisfying as we go forward. An assembly of journalists, historians and various concerned citizens will be on hand at a non-disclosed corporate meeting center outside of Akron, Ohio to document this special DEVO Inc. moment as it is transmitted throughout the world. Please do your duty and tune in to the address below at the following times:
“Something For Everybody” is now available for pre-order. The new tour kicks off this Saturday, June 5, at my local backyard venue of Verizon Wireless Amphitheater in Irvine, CA. (I still like to refer to it as Irvine Meadows.)
DEVO’s latest communique includes “Chosen Mutations”—tattoos from DEVOtees, including a link to a site with lots more: Devo-Obsesso. Talk about “brand evangelists”!