Guinness produces brilliant advertising. Oh, and their stout is not too shabby either.
For creative types, beer is the Holy Grail of advertising accounts, because almost anything goes. It’s a chance to do outrageous gags with big budgets. But the problem with most beer commercials is that they usually end up being generic and formulaic. Funny set-up, add logo, insert tag line as punch line at the end. Done.
Guinness has always been different. Sure, it’s had plenty of big budget TV spots, but they’ve always been based on the brand’s “unique differentiators” (as they say in marketing-speak): the Irish heritage and the slow pour that a good stout requires. Guinness commercials wouldn’t work for any other brewer.
A Guinness Facebook post recently asked fans to list their favorite tag line from the brand. The responses were many and varied: “Brilliant.” “Good things come to those who wait.” “It’s good for you.” “Guinness for strength.” “It’s alive inside.” “My goodness, my Guinness!” Continue reading
Posted in Advertising - General, beverage, Branding, Marketing, print, television, vintage
Tagged Abbott Mead Vickers, advertising, BBDO, beer, Benson, body parts, Brilliant, campaign, commercial, Guinness, Irish, John Gilroy, noitulovE, posters, print, Rhythm of Life, stout, Surfer, television, Tipping Point
Did Coke create the modern Santa Claus? If so, artist Haddon Sundblom was the man behind the beard. Here he models for himself as Santa Claus.
Instead of complaining about the commercialization of Christmas, let’s celebrate one of the finest and longest-running advertising campaigns centered around the season.
Did Coca-Cola Really Create the Modern Image of Santa Claus?
Technically, no. If you check Snopes, that claim is marked “false.” The myth-busting site does give Coke partial credit, however. And according to the soft-drink maker’s own website, “Coca-Cola® advertising actually helped shape this modern-day image of Santa.” Not much argument there.
Did Coke Choose the Color of Santa’s Suit?
In 1862, Civil War cartoonist Thomas Nast drew Santa Claus for Harper’s Weekly as a small elf-like Union supporter. Nast continued to draw Santa for 30 years, along the way changing the coat from tan to red. So Santa’s red suit came from Nast’s vision of St. Nick, not Coke’s corporate color.
Thomas Nast's Santa Claus for Harper's.
Winter Wasn’t Always Coke Weather
Back in the day (the Roaring ‘20s), people thought of Coca-Cola as a drink for warm weather only. To rectify that perception, the company began running ads in 1922 with the slogan “Thirst Knows No Season,” then followed up with a campaign connecting the beverage with Santa Claus to lend it some cold-weather cred.
The most famous version of the man with all the toys is the one created by illustrator Haddon Sundblom. Coke credits its advertising agency for the vision: “Archie Lee, the D’Arcy Advertising Agency executive working with The Coca-Cola Company, wanted the next campaign to show a wholesome Santa as both realistic and symbolic.” So in 1931, Sundblom got the gig to develop advertising art using Santa Claus, with a twist: the images would depict the actual Santa, not a man dressed as Santa. Continue reading
Posted in Advertising - General, beverage, Branding, Marketing, print, vintage
Tagged ads, advertising, art, branding, Christmas, classic, Coca-Cola, Coke, Haddon Sundblom, holiday, illustration, print, Sandblom, seasonal, Snopes, vintage, winter
"Do You Inhale?" never worked as a pick-up line for sea captains. But Lucky Strike wants you to think "how important it is to be certain your cigarette smoke is pure and clean."
Smoke ‘em if you got ‘em
Just for kicks (’cause kicks just keep getting harder to find), let’s return to those carefree days before smoking was banned from bars and beaches and the public airwaves. Back when LS/MFT stood for “Luck Strike Means Fine Tobacco” and ABC meant “Always Buy Chesterfields.”
Hard as it is to imagine now, cigarette advertising used to be everywhere. Thirty years ago, who would’ve imagined that vintage cigarette ads would become expensive collectibles? All manner of cigarette ads used to feature a galaxy of movie and sports stars (including a future president) puffing away, enjoying pure smoking satisfaction.
A whole series could be written on Leo Burnett’s iconic Marlboro campaign alone, but for now let’s just take a few puffs and savor a sampling of tobacco campaigns of yore. Alternately poignant and pathetic, cool and comical, they’re like a window back in time. Back when smoking was KOOL. Continue reading
Posted in Advertising - General, Marketing, print, television, vintage
Tagged ads, advertising, Benson & Hedges, Beverly Hillbillies, Chesterfield, cigarettes, commercials, Flinstones, John Wayne, Lucky Strike, Marlboro, Newport, politically incorrect, retro, Ronald Reagan, smoking, tv, vintage, Winston, Yul Brynner