Yes, this is a terrible business name. (Sorry.) But then again, lowering the bar is a sure-fire way to avoid over-promising. After all, what do you expect from a truck stop/convenience store, anyway? If you’ve at least got a clean restroom, you’re already ahead of most of the competition. And this place was hopping. Go figure. (Found in Kingman, AZ)
Sometimes a good headline is all it takes. Loved this one for Pop Chips.
Nice headline on the car. I’d never heard of Pop Chips before but the line on the side of this passing car was enough to make me want to try the chips. (Don’t worry, my passenger shot the photo.)
According to the website description, Pop Chips (excuse me: popchips™) are not fried or baked, because that would be unhealthy or un-tasty. They’re popped. Heated up like popcorn apparently. (Nuked?) S’posed to be healthy or at least organic.
popchips™ are also uncapitalized. So what is it with art directors or brand managers and the aversion to capitalization? Just a style thing, I guess.
Have you tried them yet? Pop on over to popchips.com to find out where to find them. Now I’m getting hungry.
Posted in Advertising - General, Branding, food, Marketing, Naming, Outdoor
Tagged advertising, branding, car, chips, food, headline, naming, organic, popchips, snacks, wrap
Puritan Bakery hauls buns.
Vague sign of the times.
Some signs say almost nothing.
In a previous post I discussed the juxtaposition of a name that conjures an image opposite to what the business actually does.
This time the name is so faceless it conjures virtually no image at all:
“Elite Global Solutions”
I’m not making it up. I don’t think I could’ve invented a more generic-sounding company name—and I do this stuff for a living. (Normally I try to avoid hackneyed clichés, unless that’s the desired effect.)
It’s like the trifecta of business jargon. Or a game of corporate bingo (which is now an iPhone mobile app). The name includes three of the most overused words in all of Corporatedom. (I thought I made that last word up, but evidently I’m not the first. It’s a neologism!)
Considering the highfalutin name, they don’t look very “global” or “elite” based on their modest exterior. Until I did an online search, I had no clue about their line of business—and I’ve driven or walked by this company hundreds of times. Continue reading
Posted in Branding, Naming, Signage, Uncategorized
Tagged branding, business name, buzzwords, corporate bingo, Elite Global Solutions, generic, iPhone app, jargon, naming, nondescript, signage, signs, vague
Take just a little off the top, please.
Your brand name is usually the first impression customers will have.
Names carry a lot of connotations for various reasons, mostly because of the actions of previous people who had those same names. Notice how not many people name their kids Judas, Ahab or Adolph anymore.
When you hear the name Medusa, what comes to mind first?
Chances are, if you’re familiar with the Medusa of Greek mythology, you don’t think of beautiful hair. More likely, you think of snakes for hair. That’s why it was odd to see a hair salon named Medusa while driving around the other day. Continue reading
Posted in Branding, Marketing, Naming, Signage
Tagged branding, business name, fugly, Greek mythology, hair, hair salon, marketing, Medusa, mythology, naming, Perseus, signage, signs