PlaceLocal builds ads automatically while you wait.
Sure, budgets are tight, but can a small business afford not to be creative when advertising?
The problem with creativity in advertising, as many businesses owners see it, is that it doesn’t always translate to the bottom line with leads or sales. The Taco Bell Chihuahua campaign is a prime example. People talked a lot about the dog, but they didn’t buy more tacos.
On the other hand, there’s a well-known maxim in the ad biz that “nothing kills a bad product faster than good advertising”. Meaning, if your product doesn’t deliver as promised, an engaging ad will doom your sucky product more quickly. Remember the Outpost.com campaign with the gerbils shot from a cannon? It was engaging, but it was also creatively self-indulgent. There was no relevance whatsoever to the brand, which disappeared almost as fast as the commercial won awards.
Is Creativity a Luxury?
Just as most ad agencies are set up to service larger clients, most mom-and-pop shops don’t have much of an ad budget and usually have to settle for the local paper or PennySaver-style coupon mailer. So creativity is not even part of the decision.
Introducing Automated Advertising
Now an advertising technology company out of New Haven called PaperG has come up with a creative solution to bridge the budget gap between small businesses and local ad publishers. PaperG’s new software tool, PlaceLocal, creates customized display ads by using images and reviews found online. Continue reading
Suitable for framing or as a wall poster. Via @KateToon
. (But where are the hamsters?)
Exercising Freedom of Choice with Devo at Hollywood Park, July 1, 2010.
I saw Devo in concert for $7, thanks to a Facebook ad.
Everyone loves to have freedom of choice, not to mention a good deal. So when I found out I could see Devo live for $7—no, that’s not a typo—instead the usual $70+ fee that most concerts charge these days for tickets (plus service charge, convenience fee, etc., etc.), I was all over it. It became a family outing. And best of all, kids were free.
Funny anecdote: When trying to look up the band online before attending the show, my teenage daughter had to ask, “How do you spell ‘Devo’?” Continue reading
Posted in Advertising - General, Internet, Marketing, music
Tagged ads, advertising, Casale, devo, devolution, Facebook, Foursquare, Hollywood Park, Josh Freese, merchandise, Mothersbaugh