Category Archives: social media

GuitarTV.com Makes Noise on Social Media Channels

The GuitarTV.com site, showing co-creator Steve Vai in a clip from the film "Crossroads."

Ever watch a music video and wonder what kind of gear the guitarist is using? Or how much the guitar cost and what type of amplifier was used? Maybe you wanted to know which album had that song. Or find sheet music tabs. Or score tickets to the next gig.

Six-String Gearheads, Rejoice! 

You can stop wondering and start rocking. Everything you want to know—and buy—from your favorite guitar slingers can now be found in one place. (Cue drum roll…)

Ladies and gentlemen, please welcome: GuitarTV.com

Back when MTV used to play actual music, the network would list the artist, song and album info, but only at the beginning and end of the video. If you missed it, you were out of luck. GuitarTV takes that idea and cranks it up by a factor of at least six. Continue reading

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The Exclusive Return of the Most Interesting Man in the World

Are you thirsty, my friends?

Here for your viewing and imbibing pleasure, announced as an exclusive “event” on Facebook with a link to this “unlisted” video, is the return of The Most Interesting Man in the World.

His long-awaited reappearance was announced with the following invitation:

There’s nothing interesting about being the second person to do something. RSVP to be one of the first to see the new Dos Equis television spot. Without further adieu…

Has His Most Interestingness equaled his previous exploits? Can he beat Chuck Norris and The Old Spice Guy blindfolded? Will you buy Dos Equis? THAT is the question!

Tweet This: Top 5 UnMarketing Twitter Tips

Scott Stratten spreads UnMarketing awesomeness at LinkedOC.

When you go to an UnMarketing event, there’s no need to turn off or even silence your cell phone. (As long as your ringtone is not by Ke$ha.) That’s because Scott Stratten, author of UnMarketing, wants you to tweet about it. You see, Scott is not ashamed to admit he loves Twitter.

“I Speak In Tweets”

That’s how Scott Stratten started off his keynote at the most recent LinkedOC event organized by Bryan Elliott. True to his word, Scott’s talk was filled with pithy UnNuggets that could be sent out in 140 characters or less. (Only problem was the cell phone reception—or rather, unreception—was spotty at best.) Just in case there was any doubt about when to tweet, Scott would pause just a little too long and give a big exaggerated wink. He’s subtle like that.

Scott Stratten on social media ROI: "Every time you ask for ROI on Twitter, a kitten dies." And Scott makes a face.

Engagement 2.0

Hosted by Gothic Moon Studios in Orange, the theme of the evening was engagement, which also happens to be part of the subtitle of his book: “Stop Marketing. Start Engaging.” While engagement is not exactly a new idea, the way Scott packages and delivers it is refreshingly humorous and direct. And his book reads a lot like the way he speaks. (Probably because he dictated much of it with voice-to-text software. See page 108.)

By the way, be sure to read the footnotes in UnMarketing, because they’re mostly snarky asides. In fact, Scott is so genuine, he even looks like his avatar picture in person. Always a good thing.

Scott Stratten is always branding, always UnMarketing. Yes, even this can be considered branding.

The 30-Day Twitter Challenge

A couple years ago, Scott was about to give up on Twitter as a networking tool (see Chapter 17: How Twitter Changed My Business). But before he bailed completely, he was willing to give it one last push. A 30-Day Twitter Challenge. So with about 2,000 followers at that point, he virtually lived on Twitter for the next month. That’s when he saw the light and became a true Twitter believer.

After his 30-day challenge, he had 10,000 followers and was “hooked.” Stratten writes, “I had made better and stronger relationships in that time span than all the other social networking sites combined. I had built a loyal following, booked speaking engagements, and gained consulting clients, without ever pitching a thing.”

One of the main reasons he believes in the power of Twitter is the absence of any barrier to engagement. Unlike Facebook and LinkedIn, Twitter doesn’t require permission or approval for you to follow and engage anyone you like.

Here are Scott Stratten’s Top 5 Twitter Tips from UnMarketingContinue reading

Accidental AutoTune Celebs – Antoine and the Bear

Antoine Dodson's YouTube rant has spawned a hit song as well as a Halloween costume.

The Rapist and the Rainbow

A funny thing happened at the most recent wedding reception I worked. The mother of the bride says to me (as the DJ), “Have you heard that song about that guy on YouTube who stopped the rapist?”

A song about the what…? I don’t think so.

“You know, about the intruder who snuck in and was trying to rape the guy’s sister in her bed?”

Hmm. No, I don’t think I’ve heard that one before.

Then there was the 13-year-old’s birthday party, where some kid wanted to hear the “Double Rainbow” song.

Is that a Skittles commercial? No? I don’t think I’ve heard that one either. Sorry, just not as hip as I used to be. (So much music, so little time.)

Lyrics by YouTube, Music by Gregory Bros.

“Bed Intruder” and “Double Rainbow” have a few things in common.

They’re both hit iTunes songs that were inspired by viral YouTube videos. Both have resulted in new commercial opportunities for their accidental stars. Continue reading

The Quotable Chris Brogan

 

Oakley was the site of the Linked OC Chris Brogan event.

 

Typist, blogger, author, marketer, trainer, entrepreneur… Chris Brogan is a busy guy. Expensive, too. Fortunately, he doesn’t take himself too seriously.

Brogan and his companies (New Marketing Labs, Human Business Works, Third Tribe Marketing) help other companies use social media tools to be more human in their business relationships. Or as Chris puts it, “…it’s really ridiculous that my job is to fly all over the earth explaining why video and the Internet is awesome…and yet, that’s the long and short of it.”

Speaking at Oakley’s corporate office last Tuesday under the auspices of Bryan Elliott’s Linked Orange County group, it was a freewheeling, sometimes rambling, but always entertaining discussion. Continue reading

Of Malls, Music and Mobile Marketing

Irvine Spectrum Center wants to connect to your phone.

Shopping malls and other marketers are increasingly using mobile text message marketing to connect more closely with customers.

It’s a smart move. As mobile marketing company Emarcom points out, three things that all consumers now carry at all times are: keys, wallet, and phone. That means text message marketing is a highly effective way to get close to your customer’s pocketbook.

Reach Out and Text Someone

Emarcom’s J.M. Bernstein notes, “Of the 280-plus million mobile phones in the U.S., rarely is one’s phone more than four feet away.” Ain’t it the truth. Continue reading

The “Inception” Ad Deception

Inception: The Dream Is Real. So is the marketing.

Inception” is a powerful, original film filled with deceptions. Both the special-effects kind and the plot-driven mental kind. There are also larger themes running through it. If you haven’t seen it yet, don’t worry. No plot points will be revealed.

This is Not Another Review

Critics were sworn to silence before it opened. If you still care what critics are saying after a “dreamy” $62.8 million opening weekend and a cumulative $143 million for the first 10 days, a collection of choice review excerpts can be found at the WSJ Speakeasy blog.

As a fan of both film and advertising (see 101 Ad-Movies in 99 Years), I want to highlight some of the ads and how well they tied in with the story themes. The multichannel marketing campaign consisted of traditional TV spots along with Facebook fan pages with social games, mobile apps, and an online comic book to create fanboy engagement and spur strong word of mouth. Continue reading