Category Archives: Signage

Truth In Advertising, What a Concept


Yes, this is a terrible business name. (Sorry.) But then again, lowering the bar is a sure-fire way to avoid over-promising. After all, what do you expect from a truck stop/convenience store, anyway? If you’ve at least got a clean restroom, you’re already ahead of most of the competition. And this place was hopping. Go figure. (Found in Kingman, AZ)




Remember to Fix My Stinky Car, Then Pull My Finger


Let’s hope that hand’s been washed.



Mobile Advertising on Steroids

This mobile truck wrap was hard to miss.

I think I sprained my eyes looking at this truck wrap. Now he’s probably going to hunt me down and make me drop and give him 50.

Ensenada Advertising: Got Viagra?

Viagra as a Superhero. Right next to the children's toys and a muscle relaxant.

Another one for the “Got ____?” collection. Note that the smiling stick figure in the banner no longer needs a cane now that he’s grown a third leg. Super Viagra Man gives it one big thumb up. (Seen at La Bufadora – Ensenada, Mexico.)


Typo Spoils Marketing Agency’s Pubic Image and SEO

Spelling is probably in the Top 20 of the 15 best things about pubic schools.

What do they teach in those pubic schools?

Think spelling is unimportant? One little “l” can ruin your whole day. Ask the Indiana agency responsible for this billboard. You’re looking at every proofreader’s (and press checker’s) nightmare: A big, fat published typo. A “pubic” typo, in fact.

The above billboard’s missing “l” is now a capital “L” on the collective foreheads of the Blue Waters Group, the agency responsible for the suddenly infamous “pubic schools” sign.

Honorary Vigilante Grammarian and South Bend resident Lee MacMillan said his wife spotted the embarrassing error of omission while sitting in traffic, as reported in the South Bend Tribune.

The digital billboard was for a website called and was created by The Blue Waters Group to promote South Bend, Indiana, on behalf of the city’s redevelopment commission. The agency took responsibility Continue reading

Does this mean Zuckerberg is a Republican?

Could mean Republican or Communist. Or maybe he’s just a Sammy Hagar fan. That or Carrot Top. 


Puritan Gets Fresh

Puritan Bakery hauls buns.


Of Loitering and Lifesaving at Starbucks

Starbucks sez "No Loitering" ... without a tall latte.

A “No Loitering” sign at Starbucks?

Oh, the irony! What are all those comfy couches for anyway, if not an enticement to stay a while?

Although it was amusing, the sign was a bit of a buzz kill. It seemed to water down the chain’s carefully cultivated homey and inviting image. Not that anyone paid attention to it. (Except Yours Truly: I was loitering, waiting for a ride after dropping off my car for service.)

There’s a fine line between lounging and loitering. Obviously you can cross it by not patronizing the place with a purchase. But once you’ve bought your beverage, how else can you cross the line? Continue reading

Why Choose a Nondescript Company Name?

Vague sign of the times.

Some signs say almost nothing.

In a previous post I discussed the juxtaposition of a name that conjures an image opposite to what the business actually does.

This time the name is so faceless it conjures virtually no image at all:

“Elite Global Solutions”

I’m not making it up. I don’t think I could’ve invented a more generic-sounding company name—and I do this stuff for a living. (Normally I try to avoid hackneyed clichés, unless that’s the desired effect.)

It’s like the trifecta of business jargon. Or a game of corporate bingo (which is now an iPhone mobile app). The name includes three of the most overused words in all of Corporatedom. (I thought I made that last word up, but evidently I’m not the first. It’s a neologism!)

Considering the highfalutin name, they don’t look very “global” or “elite” based on their modest exterior. Until I did an online search, I had no clue about their line of business—and I’ve driven or walked by this company hundreds of times. Continue reading

What’s In A Business Name?

Take just a little off the top, please.

Your brand name is usually the first impression customers will have.

Names carry a lot of connotations for various reasons, mostly because of the actions of previous people who had those same names. Notice how not many people name their kids Judas, Ahab or Adolph anymore.

When you hear the name Medusa, what comes to mind first?

Chances are, if you’re familiar with the Medusa of Greek mythology, you don’t think of beautiful hair. More likely, you think of snakes for hair. That’s why it was odd to see a hair salon named Medusa while driving around the other day. Continue reading