Guinness produces brilliant advertising. Oh, and their stout is not too shabby either.
For creative types, beer is the Holy Grail of advertising accounts, because almost anything goes. It’s a chance to do outrageous gags with big budgets. But the problem with most beer commercials is that they usually end up being generic and formulaic. Funny set-up, add logo, insert tag line as punch line at the end. Done.
Guinness has always been different. Sure, it’s had plenty of big budget TV spots, but they’ve always been based on the brand’s “unique differentiators” (as they say in marketing-speak): the Irish heritage and the slow pour that a good stout requires. Guinness commercials wouldn’t work for any other brewer.
A Guinness Facebook post recently asked fans to list their favorite tag line from the brand. The responses were many and varied: “Brilliant.” “Good things come to those who wait.” “It’s good for you.” “Guinness for strength.” “It’s alive inside.” “My goodness, my Guinness!” Continue reading
Posted in Advertising - General, beverage, Branding, Marketing, print, television, vintage
Tagged Abbott Mead Vickers, advertising, BBDO, beer, Benson, body parts, Brilliant, campaign, commercial, Guinness, Irish, John Gilroy, noitulovE, posters, print, Rhythm of Life, stout, Surfer, television, Tipping Point
Vote For Pedro - One of the better signs seen at the Jon Stewart "Rally To Restore Sanity And/Or Fear"
Is the Old Spice campaign still effective? Joe Miller of Alaska thinks so. Miller, the Republican candidate for Senate in Alaska, is still fending off his rival, incumbent Lisa Murkowski, whom he defeated in the primary. Not content to simply fade away, Murkowski is trying to hang onto her seat by running a write-in campaign as an Independent.
Combining equal parts humor and attack, Miller’s commercial is currently polling well in the Wall Street Journal survey of effective attack ads. One commenter to the YouTube channel thought it outdid the original: “This is even better than the Old Spice commercial…”
If you’re not already overwhelmed by the onslaught of mostly negative political ads, check out the selections chosen by the Journal and vote on which ones you think are most effective. It’s your civic duty.
By tomorrow it should be pretty obvious which spots worked best.
Posted in Advertising - General, Marketing, political, television
Tagged advertising, Alaska, commercials, Joe Miller, Lisa Murkowski, marketing, Old Spice, politics, Senate, television
Axe stakes its claim as "Canada's #1 Men's Deodorant" with a billboard that reads: "For men who'd rather be with a woman than on a horse."
Competition! Old Spice has been on the receiving end of a few potshots lately, which is to be expected after being on a roll (or on a horse) for a while.
To start with, the company’s shirtless spokesman, Isaiah Mustafa, went moonlighting away from his regular gig as The Man Your Man Could Smell Like for Old Spice. He did basically the same shtick for someone else, but on the other side of the world and without all the props. Maybe he just needed a break from the bathroom. He went all the way to Australia to disrobe for… Continue reading
Posted in Advertising - General, Branding, Marketing, Outdoor, television, video
Tagged ads, advertising, Axe, billboards, commercials, Grover, Isaiah Mustafa, marketing, Microsoft, Old Spice, Sesame Street
"Do You Inhale?" never worked as a pick-up line for sea captains. But Lucky Strike wants you to think "how important it is to be certain your cigarette smoke is pure and clean."
Smoke ‘em if you got ‘em
Just for kicks (’cause kicks just keep getting harder to find), let’s return to those carefree days before smoking was banned from bars and beaches and the public airwaves. Back when LS/MFT stood for “Luck Strike Means Fine Tobacco” and ABC meant “Always Buy Chesterfields.”
Hard as it is to imagine now, cigarette advertising used to be everywhere. Thirty years ago, who would’ve imagined that vintage cigarette ads would become expensive collectibles? All manner of cigarette ads used to feature a galaxy of movie and sports stars (including a future president) puffing away, enjoying pure smoking satisfaction.
A whole series could be written on Leo Burnett’s iconic Marlboro campaign alone, but for now let’s just take a few puffs and savor a sampling of tobacco campaigns of yore. Alternately poignant and pathetic, cool and comical, they’re like a window back in time. Back when smoking was KOOL. Continue reading
Posted in Advertising - General, Marketing, print, television, vintage
Tagged ads, advertising, Benson & Hedges, Beverly Hillbillies, Chesterfield, cigarettes, commercials, Flinstones, John Wayne, Lucky Strike, Marlboro, Newport, politically incorrect, retro, Ronald Reagan, smoking, tv, vintage, Winston, Yul Brynner
A tale of two celebrity spokesmen.
Gary Coleman for CashCall: “No one else would lend me money, not even my relatives.” Funny or sad?
Some people think stars die in threes. If so, it’s often tough to figure out when to start and stop counting. Not this time.
The demise on consecutive days of Gary Coleman, 42, and Dennis Hopper, 74, has left many people expecting a third celebrity death is imminent. The two actors became stars at early ages, then ad pitchmen later in life.
Dennis Hopper looks up 'retirement' in a spot for Ameriprise. Would you take financial advice from an aging alcoholic anarchist?
Coincidentally, in their roles as celebrity endorsers both offered financial advice. But whether either star was effective as a corporate spokesperson is debatable.
Posted in Advertising - General, movies, television
Tagged actor, AdFreak, advertising, Advertising Age, Ameriprise, Bob Garfield, Cash Call, celebrity, child star, commercials, Dennis Hopper, Gary Coleman, pitchman, Saatchi, spokesman, spokesmen, star, tv