Green Day performs in front of a collage of fliers advertising gigs from the early days.
Branding for Punkers
It’s fascinating how significant brand image is, even to punks who act as though they care little for such commercial/corporate concerns. But even rebels have to admit how “important” they feel it is to be considered “punk”.
Is Green Day Classic Rock?
Green Day just played a sold-out show at our local corporate-branded amphitheater in Irvine (which I’ll always remember as Irvine Meadows). From modest Bay Area beginnings as a three-piece punk band, Green Day has morphed into a six-piece (for the tour) arena rock powerhouse, complete with corporate marketing, sponsorship, and lots of merchandising in support of last year’s “21st Century Breakdown” album.
A Green Day fan dives back into the crowd after being invited up on stage. Photo by Kevin Sullivan, Orange County Register
As the the OC Register noted in it’s review, the band now gets played on KROQ radio’s “Flashback Weekend” shows, which practically puts it in the “classic rock” category for the Gen-X/Y demo.
A wall of TVs form the backdrop for Green Day's performance of American Idiot.
Punk Meets Broadway Musical
What may be most interesting about Green Day is how the band has managed to hold onto its punk roots while basically “selling out” via its political pop opus “American Idiot,” now a Broadway musical. What’s up with that? Continue reading
Posted in Branding, Marketing, music
Tagged American Idiot, branding, concert, Green Day, Irvine, marketing, music, political, punk, Verizon Wireless Amphitheater