Tag Archives: Dos Equis

The Exclusive Return of the Most Interesting Man in the World

Are you thirsty, my friends?

Here for your viewing and imbibing pleasure, announced as an exclusive “event” on Facebook with a link to this “unlisted” video, is the return of The Most Interesting Man in the World.

His long-awaited reappearance was announced with the following invitation:

There’s nothing interesting about being the second person to do something. RSVP to be one of the first to see the new Dos Equis television spot. Without further adieu…

Has His Most Interestingness equaled his previous exploits? Can he beat Chuck Norris and The Old Spice Guy blindfolded? Will you buy Dos Equis? THAT is the question!

The Most Interesting Campaign in the World?

“The Aztec calendar has his Cinco de Mayo party chiseled in.”

Break out the cerveza! What better way to celebrate Cinco de Mayo than with a good Mexican beer? That, and a good Mexican beer ad campaign.

Few advertising campaigns are universally loved. Because if there aren’t a few haters, it’s usually an indication your ads are not standing out enough. But I have yet to meet the person that doesn’t at least get a chuckle out of “The Most Interesting Man in the World” campaign for Dos Equis. Hard to believe it’s been running since 2006.

People hang on his every word, even the prepositions. Continue reading