Tag Archives: fast food

Taco Bell Bites Back with Ad Aimed at Hungry Attorneys

Taco Bell asks attorneys for an apology. Not that they really expect to get one. After all, that would mean admitting they were wrong.

Where’s the beef” was an ad slogan for Wendy’s back in 1984. But lately it’s been a charge leveled at Taco Bell by a law firm out to pick the fast food giant’s deep pockets.

Alabama-based law firm Beasley Allen Crow Methvin Portis & Miles (now there’s a mouthful) claimed that Taco Bell’s mystery meat was comprised of only 35 percent beef, based on an unspecified test by an unnamed analyst. Taco Bell insisted their beef was 88 percent beef, 12 percent “Secret Recipe.”

Taco Bell fought back with hard-hitting ads in January that said: “Thank you for suing us. Here’s the truth about our seasoned beef…”

Obviously someone smelled a meal ticket. As USA Today reported, “With annual sales pushing $7 billion, Taco Bell ranks as the nation’s sixth-largest fast-food company, according to the 2009 findings from the research firm Technomic. Continue reading