Taco Bell asks attorneys for an apology. Not that they really expect to get one. After all, that would mean admitting they were wrong.
“Where’s the beef” was an ad slogan for Wendy’s back in 1984. But lately it’s been a charge leveled at Taco Bell by a law firm out to pick the fast food giant’s deep pockets.
Alabama-based law firm Beasley Allen Crow Methvin Portis & Miles (now there’s a mouthful) claimed that Taco Bell’s mystery meat was comprised of only 35 percent beef, based on an unspecified test by an unnamed analyst. Taco Bell insisted their beef was 88 percent beef, 12 percent “Secret Recipe.”
Taco Bell fought back with hard-hitting ads in January that said: “Thank you for suing us. Here’s the truth about our seasoned beef…”
Obviously someone smelled a meal ticket. As USA Today reported, “With annual sales pushing $7 billion, Taco Bell ranks as the nation’s sixth-largest fast-food company, according to the 2009 findings from the research firm Technomic. Continue reading
Posted in Advertising - General, food, Marketing, print
Tagged ads, advertising, apology, beef, fast food, lawsuit, marketing, meat, newspaper, print, Taco Bell
Next time you're at Taco Bell, ask the cashier to give you change in $2 bills. See what happens.
Taco Bell sez, “Yo quiero… dos dólares.”
The fast food chain recently ran an ad in USA Today with an open letter addressed to the Federal Reserve. Taco Bell is asking the Fed to circulate more $2 bills for its new $2 meal deals: “We want to make sure there are enough $2 bills in circulation to meet the pending demand.”
Taco Bell's ad in USA Today: "Hey Fed, We’re Gonna Need A Lot More $2 Bills."
The Washington Post snarkily comments, “concerned or bored customers may also sign a petition of support on Facebook (how predictable).”
A Facebook petition can get Betty White on Saturday Night Live, but it probably won’t motivate the Federal Reserve. Is it enough to motivate you?
Be careful what you advertise.
The Wall Street Journal’s Real Time Economics columnist, Sudeep Reddy, wryly implies that Taco Bell should be careful what it wishes. Since the demand for currency circulation largely comes through transactions (not Facebook petitions), Reddy concludes, “That means people need to request more $2 bills from their banks—or, say, from a local fast food restaurant—if they want more in circulation. Perhaps Taco Bell can complicate the lives of its cashiers and store managers by forcing them to use $2 bills more often. That should put an end to this marketing campaign fairly quickly.”
Perhaps coincidentally, there’s an email urban legend about a Taco Bell customer who had trouble using a $2 bill at the restaurant. Continue reading
Posted in Advertising - General, grammar, Marketing, print, writing
Tagged ads, advertising, Chihuahua, Goodby Silverstein, Got Milk, grammar, print, Taco Bell, vigilante grammarian, writing