Guinness produces brilliant advertising. Oh, and their stout is not too shabby either.
For creative types, beer is the Holy Grail of advertising accounts, because almost anything goes. It’s a chance to do outrageous gags with big budgets. But the problem with most beer commercials is that they usually end up being generic and formulaic. Funny set-up, add logo, insert tag line as punch line at the end. Done.
Guinness has always been different. Sure, it’s had plenty of big budget TV spots, but they’ve always been based on the brand’s “unique differentiators” (as they say in marketing-speak): the Irish heritage and the slow pour that a good stout requires. Guinness commercials wouldn’t work for any other brewer.
A Guinness Facebook post recently asked fans to list their favorite tag line from the brand. The responses were many and varied: “Brilliant.” “Good things come to those who wait.” “It’s good for you.” “Guinness for strength.” “It’s alive inside.” “My goodness, my Guinness!” Continue reading
Posted in Advertising - General, beverage, Branding, Marketing, print, television, vintage
Tagged Abbott Mead Vickers, advertising, BBDO, beer, Benson, body parts, Brilliant, campaign, commercial, Guinness, Irish, John Gilroy, noitulovE, posters, print, Rhythm of Life, stout, Surfer, television, Tipping Point
Vote For Pedro - One of the better signs seen at the Jon Stewart "Rally To Restore Sanity And/Or Fear"
Is the Old Spice campaign still effective? Joe Miller of Alaska thinks so. Miller, the Republican candidate for Senate in Alaska, is still fending off his rival, incumbent Lisa Murkowski, whom he defeated in the primary. Not content to simply fade away, Murkowski is trying to hang onto her seat by running a write-in campaign as an Independent.
Combining equal parts humor and attack, Miller’s commercial is currently polling well in the Wall Street Journal survey of effective attack ads. One commenter to the YouTube channel thought it outdid the original: “This is even better than the Old Spice commercial…”
If you’re not already overwhelmed by the onslaught of mostly negative political ads, check out the selections chosen by the Journal and vote on which ones you think are most effective. It’s your civic duty.
By tomorrow it should be pretty obvious which spots worked best.
Posted in Advertising - General, Marketing, political, television
Tagged advertising, Alaska, commercials, Joe Miller, Lisa Murkowski, marketing, Old Spice, politics, Senate, television