O’Neill Fashion Show Features Student Designs

The O'Neill Girls fashion show started with a splash: swimsuit designs.

What better way to market clothing to teens than to get them to design their own fashions?

The girls division of Orange County-based O’Neill Clothing recently held its third-annual Generation Next, “a night of fashion and music,” this time relocated from Laguna Beach to Los Angeles.

It was equal parts Project Runway, rock concert, nightclub, and high school pep rally. Streamed live on the O’Neill Girls Facebook page, the evening featured a live performance by the retro girl group The Like, followed by the dramatic announcement of the fashion contest winner.