O’Neill Fashion Show Features Student Designs

The O'Neill Girls fashion show started with a splash: swimsuit designs.

What better way to market clothing to teens than to get them to design their own fashions?

The girls division of Orange County-based O’Neill Clothing recently held its third-annual Generation Next, “a night of fashion and music,” this time relocated from Laguna Beach to Los Angeles.

It was equal parts Project Runway, rock concert, nightclub, and high school pep rally. Streamed live on the O’Neill Girls Facebook page, the evening featured a live performance by the retro girl group The Like, followed by the dramatic announcement of the fashion contest winner. 

Of Malls, Music and Mobile Marketing

Irvine Spectrum Center wants to connect to your phone.

Shopping malls and other marketers are increasingly using mobile text message marketing to connect more closely with customers.

It’s a smart move. As mobile marketing company Emarcom points out, three things that all consumers now carry at all times are: keys, wallet, and phone. That means text message marketing is a highly effective way to get close to your customer’s pocketbook.

Reach Out and Text Someone

Emarcom’s J.M. Bernstein notes, “Of the 280-plus million mobile phones in the U.S., rarely is one’s phone more than four feet away.” Ain’t it the truth.