Category Archives: Marketing

GuitarTV.com Makes Noise on Social Media Channels

The GuitarTV.com site, showing co-creator Steve Vai in a clip from the film "Crossroads."

Ever watch a music video and wonder what kind of gear the guitarist is using? Or how much the guitar cost and what type of amplifier was used? Maybe you wanted to know which album had that song. Or find sheet music tabs. Or score tickets to the next gig.

Six-String Gearheads, Rejoice! 

You can stop wondering and start rocking. Everything you want to know—and buy—from your favorite guitar slingers can now be found in one place. (Cue drum roll…)

Ladies and gentlemen, please welcome: GuitarTV.com

Back when MTV used to play actual music, the network would list the artist, song and album info, but only at the beginning and end of the video. If you missed it, you were out of luck. GuitarTV takes that idea and cranks it up by a factor of at least six. Continue reading

Advertisements

Taco Bell Bites Back with Ad Aimed at Hungry Attorneys

Taco Bell asks attorneys for an apology. Not that they really expect to get one. After all, that would mean admitting they were wrong.

Where’s the beef” was an ad slogan for Wendy’s back in 1984. But lately it’s been a charge leveled at Taco Bell by a law firm out to pick the fast food giant’s deep pockets.

Alabama-based law firm Beasley Allen Crow Methvin Portis & Miles (now there’s a mouthful) claimed that Taco Bell’s mystery meat was comprised of only 35 percent beef, based on an unspecified test by an unnamed analyst. Taco Bell insisted their beef was 88 percent beef, 12 percent “Secret Recipe.”

Taco Bell fought back with hard-hitting ads in January that said: “Thank you for suing us. Here’s the truth about our seasoned beef…”

Obviously someone smelled a meal ticket. As USA Today reported, “With annual sales pushing $7 billion, Taco Bell ranks as the nation’s sixth-largest fast-food company, according to the 2009 findings from the research firm Technomic. Continue reading

Atlas Shrugged The Movie – John Galt Goes Spartacus

The target audience for the new Atlas Shrugged movie, doing their own advertising for it. (Photographed in Santa Ana, California, April 15, 2010.)

Here’s a challenge for marketers: How do you promote a low-budget independent movie without any stars? A film based on a verbose 1,000-plus-page novel about a philosophy called “Objectivism.” Got a campaign yet?

(Hint: social media, of course!)

Atlas Shrugged, Part 1” arrives in theaters on April 15 —“tax day” in the U.S., the traditional deadline for filing income tax returns. Coincidence? (Sure, just like the sudden omnipresence of Highway Patrol issuing a lot of piddly traffic tickets in a futile effort to bail California out of debt. But that’s another story.)

Before we get to the marketing of the movie, a little background about the book.

Communism vs. Capitalism

Published in 1957, Atlas Shrugged is Ayn Rand’s magnum opus. The author lived through the communist revolution in Russia and came to America because its capitalist free-market system represented her ideal of a free society. As the book jacket summarizes, Atlas is the story of a man who said he would stop the motor of the world—and did. But that doesn’t quite explain the story’s relevance today. Continue reading

Remember to Fix My Stinky Car, Then Pull My Finger

Fix_my_stinky_car

Let’s hope that hand’s been washed.

 

Share

A Toast to Guinness Advertising

Guinness produces brilliant advertising. Oh, and their stout is not too shabby either.

For creative types, beer is the Holy Grail of advertising accounts, because almost anything goes. It’s a chance to do outrageous gags with big budgets. But the problem with most beer commercials is that they usually end up being generic and formulaic. Funny set-up, add logo, insert tag line as punch line at the end. Done.

Guinness has always been different. Sure, it’s had plenty of big budget TV spots, but they’ve always been based on the brand’s “unique differentiators” (as they say in marketing-speak): the Irish heritage and the slow pour that a good stout requires. Guinness commercials wouldn’t work for any other brewer.

A Guinness Facebook post recently asked fans to list their favorite tag line from the brand. The responses were many and varied: “Brilliant.” “Good things come to those who wait.” “It’s good for you.” “Guinness for strength.” “It’s alive inside.” “My goodness, my Guinness!” Continue reading

The Exclusive Return of the Most Interesting Man in the World

Are you thirsty, my friends?

Here for your viewing and imbibing pleasure, announced as an exclusive “event” on Facebook with a link to this “unlisted” video, is the return of The Most Interesting Man in the World.

His long-awaited reappearance was announced with the following invitation:

There’s nothing interesting about being the second person to do something. RSVP to be one of the first to see the new Dos Equis television spot. Without further adieu…

Has His Most Interestingness equaled his previous exploits? Can he beat Chuck Norris and The Old Spice Guy blindfolded? Will you buy Dos Equis? THAT is the question!

Mobile Advertising on Steroids

This mobile truck wrap was hard to miss.

I think I sprained my eyes looking at this truck wrap. Now he’s probably going to hunt me down and make me drop and give him 50.

Marketing Music at NAMM

NAMM is the show where rock stars come out to play.

All the Convention Center's a stage at NAMM.

If you’re keeping up with social marketing trendsetters like Seth Godin or Scott Stratten, you’ve probably heard it said that we do business with people we “know, like and trust.” This is especially true for the music business. Relationships (read: connections) have always been key for musicians. And January’s Winter NAMM show in Anaheim is where music business ties are made and strengthened.

While other trade shows are dying out, and the music industry itself struggles with a revolution in distribution and marketing, NAMM (National Association of Music Merchants) continues to grow in popularity. Continue reading

Pop Culture Snack

Sometimes a good headline is all it takes. Loved this one for Pop Chips.

Nice headline on the car. I’d never heard of Pop Chips before but the line on the side of this passing car was enough to make me want to try the chips. (Don’t worry, my passenger shot the photo.)

According to the website description, Pop Chips (excuse me: popchips™) are not fried or baked, because that would be unhealthy or un-tasty. They’re popped. Heated up like popcorn apparently. (Nuked?) S’posed to be healthy or at least organic.

popchips™ are also uncapitalized. So what is it with art directors or brand managers and the aversion to capitalization? Just a style thing, I guess.

Have you tried them yet? Pop on over to popchips.com to find out where to find them. Now I’m getting hungry.

Share

This Year Goes To 11

Take it to 11 at NAMM. That's one louder.

The 2011 NAMM Show (shorthand for what used to be known as the National Association of Music Merchants) has taken its thematic inspiration from the Rob Reiner rockumentary satire film, This Is Spinal Tap, in which Nigel Tufnel explains the advantages of having an amp that goes all the way to 11. It’s a perfect reference for their audience.

NAMM is where musicians, instrument makers and related music companies come to do business and show their latest gear. It’s like a Guitar Center on steroids that’s as big as the Anaheim Convention Center (bigger, actually). The place is so thick with rock stars, you practically trip over ’em every time you turn around.

Here’s how the NAMMsters describe this year’s show on the website: “On a scale of 1 to 10, we’re taking it to 11 and so can you! The 2011 NAMM Show has everything you need to turn it up a notch in your business, from the hottest new music products offered by 1500+ exhibitors to free business-building training customized to the challenges of today’s industry professionals.” Continue reading