He’s spending a lot of time in the water these days. Gotta love the placement here.
Taco Bell asks attorneys for an apology. Not that they really expect to get one. After all, that would mean admitting they were wrong.
“Where’s the beef” was an ad slogan for Wendy’s back in 1984. But lately it’s been a charge leveled at Taco Bell by a law firm out to pick the fast food giant’s deep pockets.
Alabama-based law firm Beasley Allen Crow Methvin Portis & Miles (now there’s a mouthful) claimed that Taco Bell’s mystery meat was comprised of only 35 percent beef, based on an unspecified test by an unnamed analyst. Taco Bell insisted their beef was 88 percent beef, 12 percent “Secret Recipe.”
Taco Bell fought back with hard-hitting ads in January that said: “Thank you for suing us. Here’s the truth about our seasoned beef…”
Obviously someone smelled a meal ticket. As USA Today reported, “With annual sales pushing $7 billion, Taco Bell ranks as the nation’s sixth-largest fast-food company, according to the 2009 findings from the research firm Technomic. Continue reading
Posted in Advertising - General, food, Marketing, print
Tagged ads, advertising, apology, beef, fast food, lawsuit, marketing, meat, newspaper, print, Taco Bell
Yes, this is a terrible business name. (Sorry.) But then again, lowering the bar is a sure-fire way to avoid over-promising. After all, what do you expect from a truck stop/convenience store, anyway? If you’ve at least got a clean restroom, you’re already ahead of most of the competition. And this place was hopping. Go figure. (Found in Kingman, AZ)
Just saw “The Music Never Stopped,” a moving movie about a father and his prodigal son, a brain tumor, and the healing power of music–especially the Grateful Dead. Looking forward to John Galt’s big screen debut with “Atlas Shrugged,” opening on April 15: tax day, appropriately enough.
Guinness produces brilliant advertising. Oh, and their stout is not too shabby either.
For creative types, beer is the Holy Grail of advertising accounts, because almost anything goes. It’s a chance to do outrageous gags with big budgets. But the problem with most beer commercials is that they usually end up being generic and formulaic. Funny set-up, add logo, insert tag line as punch line at the end. Done.
Guinness has always been different. Sure, it’s had plenty of big budget TV spots, but they’ve always been based on the brand’s “unique differentiators” (as they say in marketing-speak): the Irish heritage and the slow pour that a good stout requires. Guinness commercials wouldn’t work for any other brewer.
A Guinness Facebook post recently asked fans to list their favorite tag line from the brand. The responses were many and varied: “Brilliant.” “Good things come to those who wait.” “It’s good for you.” “Guinness for strength.” “It’s alive inside.” “My goodness, my Guinness!” Continue reading
Posted in Advertising - General, beverage, Branding, Marketing, print, television, vintage
Tagged Abbott Mead Vickers, advertising, BBDO, beer, Benson, body parts, Brilliant, campaign, commercial, Guinness, Irish, John Gilroy, noitulovE, posters, print, Rhythm of Life, stout, Surfer, television, Tipping Point
This mobile truck wrap was hard to miss.
I think I sprained my eyes looking at this truck wrap. Now he’s probably going to hunt me down and make me drop and give him 50.
Seth Godin says, “Why to wait to be picked? Pick yourself.” (Looks like the Grey’s Anatomy interns that are waiting to be picked.)
Sometimes a good headline is all it takes. Loved this one for Pop Chips.
Nice headline on the car. I’d never heard of Pop Chips before but the line on the side of this passing car was enough to make me want to try the chips. (Don’t worry, my passenger shot the photo.)
According to the website description, Pop Chips (excuse me: popchips™) are not fried or baked, because that would be unhealthy or un-tasty. They’re popped. Heated up like popcorn apparently. (Nuked?) S’posed to be healthy or at least organic.
popchips™ are also uncapitalized. So what is it with art directors or brand managers and the aversion to capitalization? Just a style thing, I guess.
Have you tried them yet? Pop on over to popchips.com to find out where to find them. Now I’m getting hungry.
Posted in Advertising - General, Branding, food, Marketing, Naming, Outdoor
Tagged advertising, branding, car, chips, food, headline, naming, organic, popchips, snacks, wrap