Shopping malls and other marketers are increasingly using mobile text message marketing to connect more closely with customers.
It’s a smart move. As mobile marketing company Emarcom points out, three things that all consumers now carry at all times are: keys, wallet, and phone. That means text message marketing is a highly effective way to get close to your customer’s pocketbook.
Reach Out and Text Someone
Emarcom’s J.M. Bernstein notes, “Of the 280-plus million mobile phones in the U.S., rarely is one’s phone more than four feet away.” Ain’t it the truth. Continue reading