Of Malls, Music and Mobile Marketing

Irvine Spectrum Center wants to connect to your phone.

Shopping malls and other marketers are increasingly using mobile text message marketing to connect more closely with customers.

It’s a smart move. As mobile marketing company Emarcom points out, three things that all consumers now carry at all times are: keys, wallet, and phone. That means text message marketing is a highly effective way to get close to your customer’s pocketbook.

Reach Out and Text Someone

Emarcom’s J.M. Bernstein notes, “Of the 280-plus million mobile phones in the U.S., rarely is one’s phone more than four feet away.” Ain’t it the truth.