This portion of the Chilean Miners rescue has been brought to you by Oakley Radar® sunglasses.
Doing Well By Doing Good
Move over, Lance Armstrong. Oakley has 33 new “celebrity” product endorsers.
Unless you were trapped in a cave somewhere yourself over the last few weeks, you probably heard about the dramatic rescue of 33 Chilean miners who were trapped underground for 69 days.
The good news is they got out, with a little help from their friends and a few corporate sponsors.
At the very same time Chris Brogan was speaking to Linked OC members at Oakley about how companies are using technology to connect with consumers, the Chilean miners were reconnecting with their families thanks to technology donated by Oakley and others.
Oakley posted an update on its website the following day: Continue reading
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